Sökning: "Jenny Kjellstrand"

Hittade 2 uppsatser innehållade orden Jenny Kjellstrand.

1. 1. Pojkar i litteraturen och litteratur för pojkar : Analys av sex moderna ungdomsböcker för pojkar

   Uppsats för yrkesexamina på grundnivå, HLK, Ämnesforskning

   Författare :Erica Kjellstrand; Jenny Regnér; [2008]
   Nyckelord :pojklitteratur; genusstereotyper; pojkars läsning; könsidentitet;

   Sammanfattning : The aim with this essay is to look into what literature has been published in 2006 and 2007 for boys between the ages of twelve and sixteen in order to analyse six of the titles. Our two main questions are as follows: • How is the teenage boy depicted in six of these books? - To what extent is the teenage boy depicted in a gender stereotypical way?. LÄS MER

3. 2. Vart tog EMV vägen?: En analys av Marknadsdomstolens utvärdering av imitering i dagligvaruhandeln

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Charlotta Kjellstrand; Jenny Pedersén; [2007]
   Nyckelord :trade dress imitation; grocery sector; consumer behaviour; retailers own labels; Marketing Law;

   Sammanfattning : This paper discusses the issue of trade dress imitation in the grocery sector. Our study has its starting point in the conflict that may arise between a brand owner and an imitator following an imitator’s marketing actions. In this study we look at the Market Court’s precedents in which this question has been addressed. LÄS MER