Sökning: "Jenny Zhao"

Hittade 2 uppsatser innehållade orden Jenny Zhao.

1. 1. Counteracting Subconscious Gender Discrimination - A Study on Perspective-taking and Perceived Competence as Mediating Variables in Interpersonal Communication

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Nicolina Jonsson; Jenny Zhao; [2014]
   Nyckelord :Interpersonal Communication; Saying-Is-Believing Paradigm; Gender Discrimination; Perspective-taking; Competence;

   Sammanfattning : Over the years, gender equality has been gaining ground in all aspects of society, as more and more people realize its importance, and the value it brings. Today, understanding, and counteracting, gender discrimination lies in the interest of not only those being discriminated against. LÄS MER

3. 2. Improving the Communication of CSR in the Clothing Industry - By evaluating different tools, message designs and senders to use in the communication towards consumers.

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Sofia Helgesson; Jenny Zhao; [2011]
   Nyckelord :CSR; Communication; Consumer; Clothing industry;

   Sammanfattning : The observed problem proceeds from the clothing companies' current hesitation towards communicating about their CSR initiatives, which implies an insufficient communication towards their target consumers. Meanwhile, it has been concluded that companies can reap many benefits from communicating their CSR engagements towards consumers. LÄS MER