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1. 1. A holistic study of the factors influencing the co-creation process in the B2B market from two perspectives

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Ninja Akolk; Ying Huang; Valeria Perrone; [2016]
   Nyckelord :value; co-creation; factors; influence; customer relations; collaboration; B2B; model of co-creation; phases of co-creation; Business and Economics;

   Sammanfattning : Abstract Title: A holistic study of the factors influencing the co-creation process in the B2B market from two perspectives v Date of the seminar: 25.05. LÄS MER