Sökning: "influence"

Visar resultat 1 - 5 av 21009 uppsatser innehållade ordet influence.

  1. 1. The megaliths of Bohuslän in a south Scandinavian context

    Master-uppsats,

    Författare :Roger Cederberg; [2022-11-15]
    Nyckelord :Neolithic; Southern Scandinavia; Dolmen; Passage grave; C14; Bohuslän;

    Sammanfattning : The transformation from a hunter/gatherer population to a farming society in southern Scandinavia is a process of only 300-400 years, primarily from around 4000 BC to around 3700 BC. Farming is then established in most of southern Scandinavia. LÄS MER

  2. 2. Realising advanced Enterprise system Affordances: A single-case study of a CRM-system implementation at a technology consultancy company

    H-uppsats,

    Författare :Oscar Antonsson; Sebastian Olsson; [2022-06-22]
    Nyckelord :Affordance theory; affordance actualisation; Customer relationship management; ; CRM-system; Enterprise system implementation; Technology adoption;

    Sammanfattning : Enterprise systems offer organisations great action potentials (Affordances), however, getting employees to use the systems to their full potential is a lengthy process which is challenging for organisations. While previous studies have focused on strategic success factors from implementers point of view, less emphasis has been put on the perspective of users and how the envisioned affordances of the enterprise systems are actualised in practice. LÄS MER

  3. 3. INFLUENCER MARKETING: Inspiration och rekommendation eller manipulation och överkonsumtion? - En kvantitativ studie om attityder till influencer marketing på Instagram.

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Lovisa Nylander; Ella Forssling; Johanna Ardevall; [2022-02-24]
    Nyckelord :Influencer marketing; Influencer; Sociala medier; Instagram; Reklam;

    Sammanfattning : Syfte: Syftet med studien är att undersöka svenska, unga kvinnors attityder till reklam på Instagram med fokus på influencer marketing. Teori: Persuasion Knowledge Model, Social Influence Theory Metod: Surveyundersökning Material: Instagraminlägg från influencers och företag, svar från surveyundersökning som riktar sig till svenska kvinnor i åldrarna 16-25 år. LÄS MER

  4. 4. ”Och med granskogen följer mörker” Natursyn i två barnlitterära bilderböcker av Lars Lerin

    Kandidat-uppsats, Göteborgs universitet/Institutionen för litteratur, idéhistoria och religion

    Författare :Oskar Jonsson; [2022-02-17]
    Nyckelord :Lars Lerin; Ekokritik; Barn- och ungdomslitteratur; Bilderböcker;

    Sammanfattning : This thesis examines which attitudes towards nature can be found in two contemporary children’s picture books by Swedish artist and author Lars Lerin. The questions posed further concern whether there are visible differences between the attitudes in the two books and whether there is a didactic attempt to influence the reader in a certain direction. LÄS MER

  5. 5. The Impact of the Country Context in the Entrepreneurial Process

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Cecilia Hallgren; Amanda Lövebrant; [2022-02-16]
    Nyckelord :entrepreneurship; international entrepreneurship; entrepreneurial process; entrepreneurial opportunities; country context; political economic cultural factors;

    Sammanfattning : The thesis aims to research how Swedish entrepreneurs can be influenced in their entrepreneurial process due to the country context in foreign markets. The country context involves essential country-specific factors that influence the process, and three factors are significantly meaningful; political, economic, and cultural. LÄS MER