Avancerad sökning

Hittade 2 uppsatser som matchar ovanstående sökkriterier.

1. 1. Fast, green and conscious

   Master-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

   Författare :KARIN VILLBERG; KARIN HULTIN; [2013]
   Nyckelord :Fast fashion; green marketing; consumer behaviour; sustainability;

   Sammanfattning : In this study we have examined young consumers thoughts and opinions regarding how green marketing is used in the fast fashion industry. Previous studies in the topics of fast fashion shows that the concept is increasing at the same time as the demand for sustainable products are greater than ever before. LÄS MER

3. 2. Kommunikationsstyrning vid reklamation : En studie av stormarknader

   Kandidat-uppsats, Ekonomihögskolan, ELNU

   Författare :Malin Gustafsson; Karin Villberg; [2012]
   Nyckelord :;

   Sammanfattning : This study focuses on the internal marketing and how it affects the complaints by companies’ communication control. Our purpose with this subject is to increase the understanding of which components affects the relation between internal marketing, communication control and complaints. LÄS MER