Sökning: "Karolina Arrenius"
Hittade 1 uppsats innehållade orden Karolina Arrenius.
1. En kvalitativ studie om Volvos och BMWs reklamfilmer mellan 1990 och 2019
Kandidat-uppsats, Uppsala universitet/Medier och kommunikationSammanfattning : The purpose of this study was to examine if and how the content and design of car commercials has changed the past three decades (1990 - 2019) and to examine if the intensified climate debate and concern for the climate changes has influenced what is communicated in the commercials. As theoretical framework a neo institutional theory was used. LÄS MER
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