Sökning: "Karolina Arrenius"

Hittade 1 uppsats innehållade orden Karolina Arrenius.

  1. 1. En kvalitativ studie om Volvos och BMWs reklamfilmer mellan 1990 och 2019

    Kandidat-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Karolina Arrenius; Hannah Andersson; [2020]
    Nyckelord :car advertising; content and design; change; values; climate concern;

    Sammanfattning : The purpose of this study was to examine if and how the content and design of car commercials has changed the past three decades (1990 - 2019) and to examine if the intensified climate debate and concern for the climate changes has influenced what is communicated in the commercials. As theoretical framework a neo institutional theory was used. LÄS MER