Sökning: "Katherine Driscoll"
Hittade 1 uppsats innehållade orden Katherine Driscoll.
1. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern SwedenMaster-uppsats, Institutionen för tillämpad informationsteknologi
Sammanfattning : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. LÄS MER