Sökning: "Laura Penasa"

Hittade 1 uppsats innehållade orden Laura Penasa.

  1. 1. Radio Frequency IDentification: : Challenges and opportunities in a marketing context

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Kim Hansen; Laura Penasa; [2014]
    Nyckelord :Radio Frequency IDentification; Technology Adoption; Marketing; Retailers;

    Sammanfattning : An extensive amount of research has been conducted on Radio Frequency IDentification (RFID) in the context of logistics, supply chain and manufacturing. Additionally, marketing opportunities related to RFID usage have been argued to exist. LÄS MER