Sökning: "Laura Termöllen"

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  1. 1. Corporate Influencers as Communicators: Potential Challenges from an Organizational Perspective : A qualitative Study

    Master-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Laura Termöllen; [2023]
    Nyckelord :Corporate Influencer; Employee Advocacy; Employee Communication; Communicative Organization; Strategic Communication;

    Sammanfattning : The communication environment in which organizations operate is changing, not least due to the increasing digitalization. With social media platforms growing importance in a professional context, employees can become potent communicators with strategic relevance for organizations. LÄS MER