Sökning: "Leila Govers"

Hittade 1 uppsats innehållade orden Leila Govers.

  1. 1. The factors of green consumerism and skepticism towards green advertising : What is the relation between skepticism towards green advertisement and the factors of green consumerism amongst Generation Y in Europe?

    Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

    Författare :Leila Govers; André Simons; [2021]
    Nyckelord :Green Consumerism; Advertising; Skepticism; European Generation Y;

    Sammanfattning : Purpose – This study aims to test the relationship between skepticism towards green advertisement and environmental concern, attitudes toward green products, and green purchase behaviors amongst Generation Y in Europe.Design/methodology/approach – An online survey was spread amongst people of Generation Y (defined as being born between 1980-2000) who were born or are currently living in Europe. LÄS MER