Sökning: "Leila Govers"
Hittade 1 uppsats innehållade orden Leila Govers.
1. The factors of green consumerism and skepticism towards green advertising : What is the relation between skepticism towards green advertisement and the factors of green consumerism amongst Generation Y in Europe?
Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälleSammanfattning : Purpose – This study aims to test the relationship between skepticism towards green advertisement and environmental concern, attitudes toward green products, and green purchase behaviors amongst Generation Y in Europe.Design/methodology/approach – An online survey was spread amongst people of Generation Y (defined as being born between 1980-2000) who were born or are currently living in Europe. LÄS MER
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