Sökning: "Leona Saliju"

Hittade 2 uppsatser innehållade orden Leona Saliju.

  1. 1. Unraveling the Paradox: Balancing Personalization and Privacy in AI-Driven Technologies : Exploring Personal Information Disclosure Behavior to AI Voice Assistants and Recommendation Systems

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Leona Saliju; Vladyslav Deboi; [2023]
    Nyckelord :Information disclosure; Risks and Benefits; Voice assistants; Recommendation systems; Privacy calculus; Personalization-privacy paradox PPP ;

    Sammanfattning : As society progresses towards a more algorithmic era, the influence of artificial intelligence (AI) is driving a revolution in the digital landscape. At its core, AI applications aim to engage customers by providing carefully tailored and data-driven personalization and customization of products, services, and marketing mix elements. LÄS MER

  3. 2. Service Communication of Professional Service Firms to Clients : A GA-Agency Case Study

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Kaja Luner; Leona Saliju; [2022]
    Nyckelord :Service Marketing; Professional Services; Professional Service Firms; Digital Marketing Agencies; B2B Service Marketing; Agency-Client;

    Sammanfattning : Background: Global services, particularly professional services, have become one of the world economy’s fastest growing sectors and professionals are becoming increasingly important as a result of this shift. Inherent differences, characterizing professional services, result in a scarcity of empirical evidence on how marketing communications are perceived and executed. LÄS MER