Sökning: "Personalization-privacy paradox PPP"

Hittade 1 uppsats innehållade orden Personalization-privacy paradox PPP.

  1. 1. Unraveling the Paradox: Balancing Personalization and Privacy in AI-Driven Technologies : Exploring Personal Information Disclosure Behavior to AI Voice Assistants and Recommendation Systems

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Leona Saliju; Vladyslav Deboi; [2023]
    Nyckelord :Information disclosure; Risks and Benefits; Voice assistants; Recommendation systems; Privacy calculus; Personalization-privacy paradox PPP ;

    Sammanfattning : As society progresses towards a more algorithmic era, the influence of artificial intelligence (AI) is driving a revolution in the digital landscape. At its core, AI applications aim to engage customers by providing carefully tailored and data-driven personalization and customization of products, services, and marketing mix elements. LÄS MER