Sökning: "Leonie Wolf"

Hittade 1 uppsats innehållade orden Leonie Wolf.

  1. 1. Format Development and its Effects on Store Image – A Case Study on the inner-city IKEA Hamburg-Altona

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Leonie Wolf; Aylin Wispeler; [2015]
    Nyckelord :Format Development; Store Image; Intended Image; IKEA; inner-city store; general merchandise retailer; urban; Business and Economics;

    Sammanfattning : Purpose The purpose of this research is to explore the effects of format development of an original single-format general merchandise retailer on store image. Theoretical Perspectives This study is grounded on the alignment of existing literature in the fields of format development and store image. LÄS MER