Sökning: "Leonie Wolf"
Hittade 1 uppsats innehållade orden Leonie Wolf.
1. Format Development and its Effects on Store Image – A Case Study on the inner-city IKEA Hamburg-Altona
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose The purpose of this research is to explore the effects of format development of an original single-format general merchandise retailer on store image. Theoretical Perspectives This study is grounded on the alignment of existing literature in the fields of format development and store image. LÄS MER
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