Sökning: "Louisa Hoppe"

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  1. 1. Premium price for smaller size? : Testing the relationship between small firm cues and consumers’ willingness to pay for organic wine

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Louisa Hoppe; Diede Rosmalen; [2023]
    Nyckelord :firm cue; firm size; willingness to pay; organic wine;

    Sammanfattning : Consumer demand for organic products has increased due to growing awareness of climate change and sustainability. However, the higher price of organic products is a barrier for some consumers. LÄS MER