Sökning: "firm cue"
Hittade 4 uppsatser innehållade orden firm cue.
1. Premium price for smaller size? : Testing the relationship between small firm cues and consumers’ willingness to pay for organic wine
Magister-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : Consumer demand for organic products has increased due to growing awareness of climate change and sustainability. However, the higher price of organic products is a barrier for some consumers. LÄS MER
2. Social anxiety and threat perception : An event-related potential study
Magister-uppsats, Högskolan i Skövde/Institutionen för biovetenskapSammanfattning : The late positive potential (LPP) is an event-related potential (ERP) component associated with increased affective processing which seems to strongly respond to threats and to be sensitive to emotional faces. Some studies indicate that the LPP is modulated by anxiety symptoms, while others fail to find support for these observations. LÄS MER
3. The slogan as part of the corporate visual identity (CVI) of multinational firms : Associations between industry, market and country of brand in terms of the slogan usage and adjustments in foreign markets
Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Purpose: This paper aims to examine the association between two market environment factors (industry and nature of market) during the usage of the slogan as part of the corporate visual identity (CVI) of a multinational firm in the domestic market and adjustments of the slogan when firms enter a foreign market. Moreover, this thesis tries to broaden the knowledge about the slogan as an extrinsic brand of origin (BO) cue (in terms of the language). LÄS MER
4. Value of Innovation in a company : a case of Bajaj Auto Ltd
Magister-uppsats, Akademin för teknik och miljöSammanfattning : An Innovative company can apply new thinking faster than its competitors or surprise its customers by offering products that makes the customers first realize its need and then consume it. There are substantial evidence stating the positive impact of innovation in the automotive industry; however, corresponding research is lacking on the two-wheeler industry which is growing at a healthy pace. LÄS MER