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1. Premium price for smaller size? : Testing the relationship between small firm cues and consumers’ willingness to pay for organic wine
Magister-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : Consumer demand for organic products has increased due to growing awareness of climate change and sustainability. However, the higher price of organic products is a barrier for some consumers. LÄS MER
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