Sökning: "Lovisa Ingels"
Hittade 1 uppsats innehållade orden Lovisa Ingels.
1. The Attraction of Korea : An empirical study on how country-of-origin affects consumers' perception and purchase intentions of Korean beauty products.
Kandidat-uppsats, Stockholms universitet/Institutionen för Asien-, Mellanöstern- och TurkietstudierSammanfattning : The Korean Wave has taken the world by storm and Korean beauty (K-beauty) has in extension to this become a global phenomena. K-beauty has reached this popularity with the help of authentic and natural ingredients and a combination between tradition and modernity creating a competitive advantage on the market. LÄS MER
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