Sökning: "country-of-origin"

Visar resultat 1 - 5 av 283 uppsatser innehållade ordet country-of-origin.

  1. 1. Born Global Firms in The Furniture Industry - A Multiple Case Study of Scandinavian Furniture brands within the Premium Segment

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Fredrik Larsen; [2019-10-17]
    Nyckelord :Born global; Prior experience; External networks; Country of origin effects; Entry mode;

    Sammanfattning : MSc in International Business and Trade.... LÄS MER

  2. 2. Naturalization and Social Capital Investment- Evidence from 32 European Countries

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :John Eriksson; Oscar Svensson; [2019-07-02]
    Nyckelord :;

    Sammanfattning : MSc in Economics.... LÄS MER

  3. 3. A Long Way Home : Spontaneous Returns and Potential Returns of Syrian Refugees Examined

    Magister-uppsats, Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Författare :Shant Kerbabian; [2019]
    Nyckelord :Syria; Return Migration; Spontaneous Return; Syrian Refugees; Diaspora; Homeland; Transnationalism;

    Sammanfattning : The recent wave of Syrian refugees’ spontaneous return to conflict areas in Syria is not a new phenomenon, various cases of return to areas that do not meet safety and security standards has happened in cases like Somali refugees returning from Kenya or Angolan refugees returning from Zambia and the Democratic Republic of Congo. However, the Syrian case is important to study in order to examine any new patterns or elements in refugee returns that could arise or could be unpacked by looking into the Syrian case. LÄS MER

  4. 4. DOES YOUR BRAND NEED ONLINE INFLUENCER MARKETING? IT DEPENDS : A mixed method approach to country of origin, brand image, and online influencer marketing on consumers’ purchase intention online.

    Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Nathalie Dreifaldt; Todd Drennan; [2019]
    Nyckelord :Country of origin; Online influencer marketing; Brand image; Purchase intention;

    Sammanfattning : The purpose of this study is to further explore the modern phenomenon of COO, brand image, and online influencer marketing as they relate to consumer's purchase intention online. This empirical study employs a mixed method approach with quantitative exploratory factor analysis through a survey as well as qualitative exploration through focus groups and in-depth interviews. LÄS MER

  5. 5. The Country-of-Origin Effect in the Personal Care Market : A study on Swedish consumers’ perception of Chinese products

    Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Författare :Simon Andersson; Gustaf Persson; [2019]
    Nyckelord :Country-of-origin; COO; Country-of-origin effects; Product evaluation; Cultural differences; Made in China; Consumer behaviour; Purchase decision; Trust;

    Sammanfattning : Title: The Country-of-Origin Effect in the Personal Care Market  Level: Final assignment for Bachelor’s Degree in Business Administration Author: Simon Andersson and Gustaf Persson Supervisor: Jonas Kågström Date: 2019 – January Aim: The study aims to analyse Swedish consumers’ perceptions on the Country-of-Origin effects regarding Chinese products. Method: The study is based on a quantitative method. LÄS MER