Sökning: "Madlen Falk"

Hittade 1 uppsats innehållade orden Madlen Falk.

  1. 1. Never Good Enough - Why It Is Worth It to Normalize Normal Bodies : A Quantitative Analysis of the Impacts of Body Image Satisfaction on the Reaction Towards Body Positivity and Thinspiration Commercials

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Marketing and Logistics; Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Författare :Madlen Falk; [2021]
    Nyckelord :Body Image Satisfaction; Body Positivity; Body Neutrality; Self-Esteem Advertising; Attitude; Quantitative Survey; Representative Panel; Women; Germany;

    Sammanfattning : Background: There is a ubiquitous societal trend to define one’s self-worth based on externalities such as looks. The visibility of idealised and homogenous, mainly white, ‘perfect’ bodies in mass media contributes to the surge in body dissatisfaction of individuals, especially young women. LÄS MER