Sökning: "Self-Esteem Advertising"

Visar resultat 1 - 5 av 17 uppsatser innehållade orden Self-Esteem Advertising.

  1. 1. SPEGLA VERKLIGHETEN ELLER DET VACKRA, LYCKLIGA LIVET? En kvantitativ studie om medelålders kvinnors attityder till normbrytande- och stereotypisk kvinnlig klädreklam.

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Ida Bolin; Lisa Johnsson; Emma Jood; [2023-03-10]
    Nyckelord :Femvertising; Stereotypical advertising; Norm-breaking advertising; Normbrytande reklam; Stereotypisk reklam; Attityd;

    Sammanfattning : Executive summary The advertising industry is growing more than ever and is thought to be one of the most influential institutions in society by some researchers. What’s even more interesting is the connection between advertising and its tremendous effects on individuals as well as society at whole. LÄS MER

  3. 2. “I suppose if it ́s Kim K I like blondes” : En kvalitativ analys av Kim Kardashians Instagram ur ett genus-, kändisskap- och maktperspektiv.

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Charlie Hedberg; Clara Klingstedt; [2023]
    Nyckelord :Kim Kardashian; celebrity; gender; power; Instagram; intersectionality; marketing;

    Sammanfattning : The aim of this study was to examine the portrayal of Kim Kardashian based on the images taken for the interview in Interview Magazine, as well as how the portrayal can be understood based on the intersection between gender, celebrity and power perspectives. The study also examines the comment section of the post that Kim Kardashian published on her Instagram page in conjunction with the interview in order to find out how her followers reacted to the pictures. LÄS MER

  4. 3. Victoria's Secrets försök till omprofilering : En fallstudie om att förändra ett varumärke

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Vendela Ström; Nathalie Bchara; [2023]
    Nyckelord :Brand identity; Brand image; Rebranding; Brand Legitimacy; Woke Washing; Advertising; Stereotypes; Representation; Victoria’s Secret; Semiotics; Varumärkesidentitet; Varumärkesbild; Omprofilering av ett varumärke; Varumärkeslegitimitet; Reklam; Stereotyper; Representation; Victoria’s Secret; Semiotik;

    Sammanfattning : A strong brand is a valuable asset for modern companies. Victoria’s Secret is an American lingerie company that has had a well established and successful brand for years. However, the company’s net sales and market share have been decreasing since 2016. LÄS MER

  5. 4. Blue Blood and Smooth Skin : Interdependent Relationships Between Feminine Hygiene Product Commercials, Feminism, and Women’s Self-Esteem

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Nina Lotz; Dionne Tilborghs; [2022]
    Nyckelord :feminism; feminine hygiene products; menstruation; body hair; women´s self-esteem; advertising; binary clean messy ; stigma; normatization;

    Sammanfattning : The portrayal of women in commercials is intertwined with patriarchal structures and power hierarchies found in Western contemporary society, which stem from the Judeo-Christian binary of a ‘clean/messy’ body as introduced by St. Augustine (354 – 430 CE). LÄS MER

  7. 5. Blue Blood and Smooth Skin : Interdependent Relationships Between Feminine Hygiene Product Commercials, Feminism, and Women’s Self-Esteem

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Dionne Tilborghs; Nina Lotz; [2022]
    Nyckelord :feminism - feminine hygiene products - menstruation - body hair - women´s self-esteem - advertising - binary clean messy - stigma - normatization;

    Sammanfattning : The portrayal of women in commercials is intertwined with patriarchal structures and power hierarchies found in Western contemporary society, which stem from the Judeo-Christian binary of a ‘clean/messy’ body as introduced by St. Augustine (354 – 430 CE). LÄS MER