Sökning: "celebrity"
Visar resultat 1 - 5 av 252 uppsatser innehållade ordet celebrity.
1. ”DET KAN TILL OCH MED FÖRSTÖRA LIV”. En kritisk diskursanalys om nyhetsmediernas framställning av sociala medier-kunnighet i samband med skvallerkonton
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : This study deals with social media literacy by examining how media discuss the so-called rumor accounts on popular networking sites. This topic is relevant since this phenomenon first gained a lot of media attention back in 2012, with “Instagram-upploppen” making major headlines. LÄS MER
2. Marknadsföring i fotbollsvärlden. En studie som fördjupar sig i samspelet mellan klubbar och fotbollsspelares varumärken
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : In the world of football, the divide between Swedish clubs and the international competition has only increased in recent years. The financing of a club is a big part of its competitive force, with the transfer market being an important aspect in having a successful club and assembling a strong squad. LÄS MER
3. Att vara äkta eller sälja sig för pengar : Föreställningar om artisters autenticitet i samband med reklamsamarbeten med externa varumärken
Kandidat-uppsats, Karlstads universitetSammanfattning : For decades authenticity has been of great interest in media and communication research. With this study, we aim to contribute to the research with a new perspective where authenticity is examined in artists who use influencer marketing on social media. LÄS MER
4. Porträttering av Amber Heard och Johnny Depp i brittisk tabloidpress : En tematisk analys av journalistisk gestaltning i tidningen The Sun
Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)Sammanfattning : This study covers how Amber Heard and Johnny Depp were portrayed during their defamation trial in Virginia 2022 by the British newspaper The Sun. The research questions include both how Amber Heard and Johnny Depp were portrayed during the timeframe as well as how they were perceived as a couple. LÄS MER
5. Running to the top? - A qualitative research report investigating how the best male elite runners in Sweden relate to their own personal brand.
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : This research seeks to further develop the understanding of how professional athletes relate to personal brand building. Previous literature has canvased the landscape of celebrity athletes in sports such as football, golf, tennis and basketball. LÄS MER