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1. 1. Kundrelationer och Kundlönsamhetsbedömningar: En fallstudie inom telekom

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Författare :Jesper Jarkvist; Magnus Grundberg; [2009]
   Nyckelord :customer relations; customer accounting; customer profitability; customer lifetime value;

   Sammanfattning : This paper examines the customer relationships of a telecom operator and how their customer accounting is done. The aim is to use the framework developed by Lind & Strömsten (2006) to categorize customer relationships and see to what extent the framework predicts which type of customer accounting method is used for each customer relationship. LÄS MER