Sökning: "Malin Tasapuro"

Hittade 1 uppsats innehållade orden Malin Tasapuro.

  1. 1. Luxury fashion and nostalgia : A study from a marketing perspective

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Malin Tasapuro; Pontus Johansson; [2022]
    Nyckelord :luxury fashion; branding; nostalgia; marketing; symbolic meaning;

    Sammanfattning : Using a qualitative semiotic analysis and a quantitative netnographic approach, this mixed method study seeks to examine the use of nostalgic marketing within the field of luxury fashion advertising. The focal point of the study focused on material from online video content posted by four European luxury fashion brands between the years 2020 and 2022, as well as commentary feedback from their followers on social media platforms Instagram and Youtube. LÄS MER