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1. 1. Gaming for Good : Triggering do-good Excitement in a Mobile Game

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Marcus Elwar Liljeqvist; [2019]
   Nyckelord :Interaction Design; Mobile game; Sustainability; Profit for Purpose; Persuasive games.;

   Sammanfattning : Mobile games present a great opportunity for organizations with sustainability agendas to spread their message and generate revenue towards its cause, as they are the best money generating apps. This can be done through designing so-called persuasive games. LÄS MER