Sökning: "Marie Tiberg"

Hittade 1 uppsats innehållade orden Marie Tiberg.

  1. 1. Does Size Matter? : A quantitative study about how different-sized models in online shopping affect consumer loyalty among female customers in Sweden.

    Kandidat-uppsats,

    Författare :Joanna Kedzior; Marie Tiberg; [2022]
    Nyckelord :Different-Sized Models; Body Positivity; Awareness; Safety; Consumer Loyalty; Brand Imagery; Brand Judgments; Brand Feelings;

    Sammanfattning : This thesis aims to examine how the usage of different-sized models can improve consumer loyalty to a brand of female customers in Sweden. Previous research has examined how using non-skinny models appeals to female customers and what feelings are evoked, but there is little research on how this approach can increase consumer loyalty as a whole. LÄS MER