Sökning: "Brand Judgments"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden Brand Judgments.

  1. 1. Does Size Matter? : A quantitative study about how different-sized models in online shopping affect consumer loyalty among female customers in Sweden.

    Kandidat-uppsats,

    Författare :Joanna Kedzior; Marie Tiberg; [2022]
    Nyckelord :Different-Sized Models; Body Positivity; Awareness; Safety; Consumer Loyalty; Brand Imagery; Brand Judgments; Brand Feelings;

    Sammanfattning : This thesis aims to examine how the usage of different-sized models can improve consumer loyalty to a brand of female customers in Sweden. Previous research has examined how using non-skinny models appeals to female customers and what feelings are evoked, but there is little research on how this approach can increase consumer loyalty as a whole. LÄS MER

  3. 2. Brands as Politicians - How Consumers Morally Judge Advocacy Advertising

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lena Maria Halberstadt; Carolin Schumacher; [2019]
    Nyckelord :Advocacy Advertising; Political Debates; Morality; Moral Identity; Moral Judgments; Moral Authenticity; Nike; Gillette; Pepsi; Business and Economics;

    Sammanfattning : Purpose: The purpose of this research was to understand how consumers morally judge advocacy advertising in contemporary consumer culture. The phenomenon was explored with the help of three case studies, namely Nike, Gillette, and Pepsi, all being brands who have taken a political stance in their advertisement campaigns. LÄS MER

  4. 3. Attitudes toward luxury apparel : An analysis of the differences between Swedes and Italians

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Stefano Pistillo; [2015]
    Nyckelord :Luxury; Apparel; Attitudes; Fashion; Italy; Sweden;

    Sammanfattning : Some authors sustain that even though literature that regards branding of consumer goods is constantly expanding, there is not enough focus to what concerns the attitudes of consumers toward fashion luxury apparel.   The purpose of this thesis is to discover the differences in the attitudes toward luxury fashion apparel of people in Sweden and Italy. LÄS MER

  5. 4. Google AdWords och varumärkesanvändning på internet - En studie över den rättsliga hanteringen av sökordsannonsering i Sverige, Danmark, Norge och Storbritannien

    Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Juridiska institutionen

    Författare :Dominique Witterlund; [2014]
    Nyckelord :Marknadsrätt; Immaterialrätt; Sökordsannonsering; Keyword Advertising; Google AdWords; Law and Political Science;

    Sammanfattning : För var dag som går blir vårt samhälle allt mer beroende av teknik och snabb och lättillgänglig information. De flesta av oss söker dagligen efter någon sorts information på internet. Vi gör sökningar på allt som är av intresse för oss för stunden och allt fler inköp görs numera på nätet. LÄS MER

  7. 5. Virtual Reality och människors beteende vid brand

    Kandidat-uppsats, Lunds universitet/Avdelningen för Brandteknik; Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

    Författare :Fredrik Malthe; Ivan Vukancic; [2012]
    Nyckelord :Virtual Reality; Unity; experiments; validation; evacuation; fire; validering; behaviour; försök; utrymning; brand; tunnel; beteende; 3SIV; Technology and Engineering;

    Sammanfattning : The aim of this study is to investigate whether a virtual environment can be used as a complement to conventional experiments regarding human behaviour in fires and evacuations. Initially, a study of previous research in the field of human behaviour in fires and Virtual Reality was performed. LÄS MER