Sökning: "Martha Brand"

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  1. 1. We Love the ‘Nordic Way of Life’ A study on How International Students’ Perception of Europe and the Nordic Countries Influenced their Study Abroad Decision

    Master-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Martha Koppen; [2014-12-18]
    Nyckelord :Nordic model; Nordic brand; Brand Europe; Nordic countries; ‘push and pull model’; ‘push-pull’ factors; international students; international student mobility;

    Sammanfattning : This study combines theories about how international students evaluate different study abroad destinations with research regarding the Nordic Model, sometimes also referred to as the Nordic brand, and Brand Europe. The aim of this study was to explore how shared perceptions among international students about Europe and the Nordic countries can be exploited in order to market Nordic higher education globally. LÄS MER