Sökning: "Martina Reinli"

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  1. 1. Marketing Transparency in the Swedish Textile Industry : A thesis about marketing transparency on digital platforms

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Martina Reinli; Alice Pettersson; [2021]
    Nyckelord :;

    Sammanfattning : This research project contributes to understanding how Swedish textile companies use sustainable marketing to express transparency on digital platforms and official documents. Are marketing efforts transparent among firms that promote a clear sustainable focus by not misleading readers? The chosen qualitative methods were document analysis evaluating approximately 91 documents combined with content analysis with 15 Instagram posts analysing how firms transparently express their sustainable focus and offer. LÄS MER