Sökning: "Mathias Gustaf Flink"

Hittade 1 uppsats innehållade orden Mathias Gustaf Flink.

  1. 1. Food for thought : A study on the digitalization of restaurant interactions

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Mathias Gustaf Flink; Carl Beling; [2017]
    Nyckelord :Service Marketing; Service Logic; Service-dominant-logic; Service Dominant Logic; Restaurant industry; digitalization; interactions; service ecosystems; servicescape; value-creation; value-creation processes;

    Sammanfattning : This study is grounded in the evolving perspective of Service Marketing, Service-Dominant-Logic and ServiceLogic and aims to provide a holistic view of how the digitalization of interactions affects the service provided by the restaurant and in turn the customers’ value creation processes. More exactly, the study examines a digital system for information exchange, order placements and payments in a restaurant on the Swedish market. LÄS MER