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  1. 1. Financial Evaluation of Innovation Projects - A case study of SCA Hygiene Products and AstraZeneca

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Frida Wall Olsson; Melinda Elmborg; [2013-12-12]
    Nyckelord :;

    Sammanfattning : Abstract Innovation plays an important role for companies’ success in today’s economy, but the investment decision making is complex as the future outcome of innovation is uncertain and difficult to estimate. Therefore, the firms’ choice of innovation process, the appraisal techniques and risk management are highly important and those parameters are also the focus of this study. LÄS MER