Sökning: "Michaela Hanusiakova"
Hittade 1 uppsats innehållade orden Michaela Hanusiakova.
1. Consumers’ perceptions of reusable returnable packaging
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: This thesis aims to explore the extent of consumers’ interest in reusable returnable packaging. Theoretical framework: This study is based on the Theory of Planned Behaviour. Attitudes, subjective norms and perceived behavioural control and their association with the interest in reusable returnable packaging are tested. LÄS MER
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