Sökning: "Michaela Ristiniemi"
Hittade 2 uppsatser innehållade orden Michaela Ristiniemi.
- Magister-uppsats, Uppsala universitet/Medier och kommunikation
Sammanfattning : ABSTRACTTitle: Loyalty Club. An Online Brand Relations Management ProjectAmount of pages: 46 (61 including abstract, references and annexes)Author: Michaela RistiniemiTutor: Peder Hård af SegerstadCourse: Media- and communication DPeriod: Spring 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityObject: To research how an interactive relation online could be created between a brand such as Matrix and their customers, on the Swedish market. LÄS MER
- Kandidat-uppsats, Uppsala universitet/Institutionen för informationsvetenskap
Sammanfattning : ABSTRACTObject: “To depict, the relation between the journalists and sources in the news process, and how each work in the EU arena when making news about the EU”Method: Qualitative interviewMaterial: Interviews with journalists from the DN, SVD, Aftonbladet and Europa Posten, and with the head of the press of the Swedish representation of the EU commission.Main results: The complexity of the EU seemed to develop the kind of relation the journalists have with their sources, where the source cansupply the relevant information, without the journalist getting lost in the mass of it that the EU produce daily. LÄS MER