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Hittade 2 uppsatser som matchar ovanstående sökkriterier.

1. 1. From Product to Service : Developing and testing a retail PSS utilising direct to garment printing tocustomise fashion garments

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Sophie-Marie Ertelt; Ecaterina Guzun; Mirja Scott; [2018]
   Nyckelord :Product Extension Service; PSS blueprint; Mass customisation; Direct to Garment Printing; Design for Sustainability;

   Sammanfattning : Background - Consumer individualisation is a growing challenge in the fashion industry, yet it is also an area of great potential as well as a way to dampen over-consumption. The potential lays in how fashion brands can find ways to steer consumption towards a circular economy and utilise their platform to create meaningful connections with its consumers. LÄS MER

3. 2. KRÄDD Konsten att balansera Ekonomiskt och Kulturellt Kapital

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Författare :Mirja Viberg; Andreas Palm; [2009]
   Nyckelord :Fashion; credibility; cultural capital;

   Sammanfattning : This thesis aims to describe how a fashion designer should balance art and commerce in order to succeed in the fashion industry. We aim to define the Swedish term KRÄDD, and sort out how a designer or CEO in the fashion business should relate to the term, as well as the balance between cultural and economic capital. LÄS MER