Sökning: "Mirjam Ling"

Hittade 1 uppsats innehållade orden Mirjam Ling.

  1. 1. A Retail Expansion in the UK : A qualitative analysis of smaller Scandinavian fashion companies' expansion options and market potentials in the UK market

    Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Sara Fast; Mirjam Ling; [2011]
    Nyckelord :International Marketing; Internationalisation; Fashion Industry; Foreign companies establishment in England;

    Sammanfattning : The fashion industry has become an industry with high attention, and in recent years Swedish fashion has become a strong name internationally. At the same time, it is a competitive industry where smaller fashion companies are competing with big clothing chains. LÄS MER