Sökning: "Fashion Industry"

Visar resultat 1 - 5 av 793 uppsatser innehållade orden Fashion Industry.

  1. 1. Towards Synthetic Vertical Integration - How Blockchain might reshape Supply Chain Integration in the fashion industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Daniel Freytag; [2021-11-22]
    Nyckelord :Supply Chain Integration; Vertical Integration; Blockchain Technology; Small and Medium Enterprises; SME; Fashion Industry; Interoperability Systems;

    Sammanfattning : Supply chain integration is a field that has been long studied to better understand how companies may improve their businesses. A broader supply chain integration has been traditionally linked to large or multi-national enterprises, who possess more resources and power to improve their supply chains, and pursue strategies such as vertical integration as means to gain a competitive advantage. LÄS MER

  2. 2. Social media influencers’ impact on consumers’ sustainable fashion consumption: A qualitative study on post-millennial consumers

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Julia Lidgren; Mikaela Major; [2021-07-02]
    Nyckelord :Sustainable consumption; Sustainable fashion; Influencer marketing; Social media influencer;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  3. 3. Greener Closets: Understanding Practices of Acquiring Sustainable Fashion

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Olivia Falklind; Johanna Viitanen; [2021-07-02]
    Nyckelord :practice theory; sustainable fashion; reuse; upcycling; sharing; time;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 4. Cirkulär ekonomi inom modebranschen En studie över hur svenska fast fashion-företag kan arbeta cirkulärt

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Lina Sundqvist; Ida Pettersson; [2021-06-30]
    Nyckelord :cirkulär ekonomi; fast fashion; hållbarhet; modebranschen; circular economy; fast fashion; sustainability; fashion industry;

    Sammanfattning : Background: Processing and resource extraction has a huge impact on the biological diversity.The fashion industry requires a lot of resources and has a big negative impact on both humansand the environment. Fast fashion developed in the beginning of the 1990s as a way to speedup the production and to quickly get new trends out on the market. LÄS MER

  5. 5. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Axel Wedebrand; Charlotta Ödling; [2021]
    Nyckelord :Generation Z; Omnichannel; Physical Store; Customer Journey; Customer Experience; Shopping Behavior; Fashion; Retail; Webrooming; Showrooming; Cross- Channel Freeriding; E-Commerce; Brick-and-Mortar;

    Sammanfattning : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. LÄS MER