Sökning: "Omar Wattar"

Hittade 2 uppsatser innehållade orden Omar Wattar.

1. 1. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases

   Kandidat-uppsats, Stockholms universitet/Företagsekonomiska institutionen

   Författare :Yahya Qayyum; Omar Wattar; Faisal Aljalab; [2024]
   Nyckelord :User-Generated Content; Millennials; Fast Fashion Industry; Ultra fast fashion; Digital Marketing; Consumer Behavior; Instagram; TikTok; Qualitative Research; Social Influence Theory; Buying Behavior Theory.;

   Sammanfattning : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. LÄS MER

3. 2. ENTERPRISE RISK MANAGEMENT ANALYSIS- CASE STUDY OF A PETROCHEMICAL COMPANY IN QATAR

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Omar Murtaja; Abdul Aziz Al Wattar; [2016]
   Nyckelord :Risk Management enterprise risk management ERM risk model management risk how to manage risks analysis analyze; Business and Economics;

   Sammanfattning : This thesis is based mainly upon literature review drawn from previous researches done on Enterprise Risk Management or similar topics. Moreover, a case-study was done on the data provided by a selected company in the petrochemical industries in Qatar. We have done our best in order to provide references to all sources and previous researches used. LÄS MER