Sökning: "Ultra fast fashion"

Hittade 3 uppsatser innehållade orden Ultra fast fashion.

  1. 1. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases

    Kandidat-uppsats, Stockholms universitet/Företagsekonomiska institutionen

    Författare :Yahya Qayyum; Omar Wattar; Faisal Aljalab; [2024]
    Nyckelord :User-Generated Content; Millennials; Fast Fashion Industry; Ultra fast fashion; Digital Marketing; Consumer Behavior; Instagram; TikTok; Qualitative Research; Social Influence Theory; Buying Behavior Theory.;

    Sammanfattning : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. LÄS MER

  3. 2. Handla ultra fast fashion, igen? : - En kvantitativ om konsumentbeteende inom ultra fast fashion

    Kandidat-uppsats, Linköpings universitet/Företagsekonomi

    Författare :Julia Deborg; Tanja Nestserava; [2023]
    Nyckelord :consumer behavior; ultra fast fashion; consumption; self-conscious emotions; market segmentation; konsumentbeteende; ultra fast fashion; konsumtion; självmedvetna känslor; marknadssegmentering;

    Sammanfattning : Ultra fast fashion är ett relativt nytt fenomen som definieras som företag som producerar kläder på kort tid och säljer dessa till lågt pris. Snabb förändrade trender i kombination med korta marknadsföringsvägar gör det möjligt för ultra fast fashion att växa. LÄS MER

  4. 3. Consumer Valhalla : a case study on the phenomenon of the SHEIN consumer

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Michelle Bak; Klara Helene Sollwedel; [2023]
    Nyckelord :ultra-fast fashion; fashion consumer behaviour; fashion consumer culture; SHEIN consumption;

    Sammanfattning : During the last years, the phenomenon of ultra-fast fashion, specifically the retailer SHEIN, has grown massively and became popular among young female consumers. SHEIN is also known for their polluting productions, bad working conditions, violating (social) sustainable laws and stealing designs from other designers. LÄS MER