Sökning: "fashion consumer culture"
Visar resultat 1 - 5 av 55 uppsatser innehållade orden fashion consumer culture.
1. THE IMPACT OF CANCEL CULTURE ON CONSUMERS IN THE FASHION INDUSTRY - An exploratory qualitative study on post-millenials
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : The growth of cancel culture has been rapid within marketing and consumption during recent years. With the emergence of cancel culture, consumers have been enabled to use their voices to hold brands accountable, where social media has made information easily available making consumers constantly informed. LÄS MER
2. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. LÄS MER
3. The Devil Wears (New) Prada
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : In contemporary society, it is emphasised that ownership of clothing plays a crucial role in construction- and presentation of personal identities. With the rise of sustainable consumerism and the sharing economy, access-based consumption has emerged as a notable trend, offering individuals temporary access to non-exclusively owned clothing. LÄS MER
4. Balenciagas provokativa uttryck
Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskapSammanfattning : This essay aims to analyse the reason behind Balenciaga's success through a strong brand identity and branding strategies. As well as researching the importance of their visual expression in connection to their staging of identity with postmodern characteristics. LÄS MER
5. Trendig och miljömedveten?
Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskapSammanfattning : The clothing industry is today linked to several sustainability challenges. Fast fashion is a reason for today's overconsumption, which with new technology, fast production times, and cheap materials has contributed to clothes being constantly consumed and replaced. LÄS MER