Sökning: "Postmodern fashion"

Visar resultat 1 - 5 av 15 uppsatser innehållade orden Postmodern fashion.

  1. 1. Balenciagas provokativa uttryck

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Vanessa Moreno; [2023]
    Nyckelord :Branding; Postmodernism; Postmodern fashion; Balenciaga; Avant-garde; Hyperreality; Semiotics; Cultural Sciences;

    Sammanfattning : This essay aims to analyse the reason behind Balenciaga's success through a strong brand identity and branding strategies. As well as researching the importance of their visual expression in connection to their staging of identity with postmodern characteristics. LÄS MER

  3. 2. Smaken av rökta musslor : Ironi, smak och postmodernism i samtida visuell kultur

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Linnea Markström; [2022]
    Nyckelord :Smak; klass; Bourdieu; distinktion; habitus; kapital; postmodernism; ironi; kitsch; konsumtionskultur; varumärkesidentitet; washing; woke; commodity fetishism;

    Sammanfattning : This paper examines images used to market clothing lines by the affordability-centered Swedish food company Eldorado as well as from the luxury fashion brands Prada and Gucci. Through a qualitative socio-semiotic approach, the images are compared and analyzed in relation to the contemporary societal context of a westernized and postmodern consumer culture. LÄS MER

  4. 3. The Effortless Fashionista: A Study of Lead Consumers Production of Subjectivities Through the Adaption of Fast Fashion on Instagram

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Yulia Engqvist Johansson; Cecilia Hallgren; [2021]
    Nyckelord :Social Media; Instagram; Fast Fashion; Influencers; Netnography; Subjectivity; Business and Economics;

    Sammanfattning : Thesis Purpose: The main purpose of this study is to investigate what ideals lead consumers produce through the adoption of subjective positions that they offer to consumers. Thus, the research aims to contribute to existing theoretical knowledge of the production of consumer subjectivities. LÄS MER

  5. 4. Translating History of Fashion on Screen : A study of Piero Tosi’s costumes in Senso and their power of divulgation as historiophoty

    Master-uppsats, Stockholms universitet/Modevetenskap

    Författare :Flora Ferrara; [2020]
    Nyckelord :History of fashion; costume; film; adaptation; historiophoty; Piero Tosi; historical accuracy; 1860s; literature; intersemiotic translation;

    Sammanfattning : The aim of this thesis is to demonstrate that historical costumes can be a valid tool to crystallize and disseminate visual knowledge about fashion and dress history. In the specific, this thesis argues that the screen representation of dress and fashion of the 1860s in the adaptation Senso (1954) provides an evocative contextualization of their past use and meaning for modern viewers. LÄS MER

  7. 5. Mainstream ethical consumption : The motivations and level of morality of everyday consumers

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Oskar Näslund; Nicklas Öhrnstedt Björnbom; [2019]
    Nyckelord :Mainstream ethical consumption; ethical consumption; motivations; ethical theories; level of morality; altruistic motives; egoistic motives; non-value-based motives; social justice; social guilt; win-win; self-satisfaction; social norms; health and wellbeing; product quality; habits; knowledge and information; egoism; utilitarianism; ethics of duties; virtue ethics; postmodern ethics;

    Sammanfattning : Growing issues such as climate crises, social injustice and neglection of basic human rights have created a new type of consumption, namely ethical consumption. Ethical consumption was initially mainly concerned for environmental issues but has in later years starting to include a variety of pressing issues. LÄS MER