Sökning: "luxury fashion rental"

Hittade 2 uppsatser innehållade orden luxury fashion rental.

1. 1. The Devil Wears (New) Prada

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Hanna Björkman; Elsa Spenninge; [2023]
   Nyckelord :identity projects; self-presentation; luxury fashion rental; Consumer Culture Theory; access-based consumption; luxury fashion; Impression Management; Social Distinction; the extended self; Business and Economics;

   Sammanfattning : In contemporary society, it is emphasised that ownership of clothing plays a crucial role in construction- and presentation of personal identities. With the rise of sustainable consumerism and the sharing economy, access-based consumption has emerged as a notable trend, offering individuals temporary access to non-exclusively owned clothing. LÄS MER

3. 2. Renting is the New Black?

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Christina Julia Pretz; Lisa Maria Stadlbauer; [2021]
   Nyckelord :Luxury fashion brands; consumer perceptions; rental platforms; exclusivity; ownership; access-based economy; Business and Economics;

   Sammanfattning : This study aims to investigate consumers’ perceptions of luxury fashion brands and whether these perceptions differ with and without the context of luxury rental platforms. A qualitative methodology was adapted, using semi-structured interviews and an abductive research approach. LÄS MER