Sökning: "Brand Benefits"

Visar resultat 1 - 5 av 352 uppsatser innehållade orden Brand Benefits.

  1. 1. Strategic Synergies in the Skies : The Role of Resource Sharing in Aviation Alliances

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Jacob Sonnesjö Nyqvist; Kevin Woodward; [2024]
    Nyckelord :Strategic alliances; resource sharing; resource-based view RBV ; aviation alliances; business networks.;

    Sammanfattning : This thesis investigates strategic alliances in the aviation industry, focusing on resource sharing, using Scandinavian Airlines (SAS) within Star Alliance and SkyTeam as case studies. It examines the operational and competitive benefits of these collaborations through qualitative research, including interviews with executives and experts. LÄS MER

  3. 2. The role of social media in small and medium - sized restaurant businesses : A case study from Östersund, Sweden

    Master-uppsats, Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Författare :Sameera Prasanna Rodrigo; [2024]
    Nyckelord :Social media; SMEs; Restaurant business; RBV theory;

    Sammanfattning : Background: Social media has revolutionized the restaurant industry, and it plays a significant role by changing and offering new ways to engage with restaurant customers and build stronger customer relationships, market their products and services, and acquire new customers, manage restaurant reputation, enhance brand awareness, and stay competitive in an increasingly digital world. Even though some restaurants recognize and utilize the potential of social media to deliver the above benefits, still there are some restaurants that have outdated social media accounts or completely inactive in social media. LÄS MER

  4. 3. Framtidens Gruvlavar: En Undersökning av Trä som Byggmaterial

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för samhällsbyggnad och naturresurser

    Författare :Victor Blom; Fabian Andersson; [2024]
    Nyckelord :gruvlave; Garpenberg; betong; stål; trä; gruvspel; uppfordringsverk;

    Sammanfattning : Dagens gruvdrift omfattar huvudsakligen två metoder för malmbrytning: dagbrott och underjordsbrytning. Vid dagbrott öppnas gruvan ovan jord, medan underjordsbrytning involverar utvinning under mark och transport till marknivån med hjälp av ett gruvspel. Den struktur som bär upp detta gruvspel över schaktet kallas gruvlave. LÄS MER

  5. 4. Deadstock-textilier: En analys av dess hållbarhetspotential och strategiska värde för företag

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Andreas Banck; Hampus Knutsson; [2023-09-22]
    Nyckelord :Deadstock textiles; Sustainable fashion industry; Textile waste products; Circular economy; Strategy; Challenges; Upcycling;

    Sammanfattning : The textile fashion industry has a significant environmental impact. The industry accounts for 10% of the world's total carbon dioxide emissions and also leads to other negative environmental impacts. To adapt to environmental goals, including achieving the 1.5-degree target presented by the IPCC, the industry must undergo changes. LÄS MER

  7. 5. Employer Branding incongruence : A qualitative study of the relationship between identity formation and employer branding among Gen Z in Sweden

    Kandidat-uppsats, Jönköping University

    Författare :Emma Steén; Ebba Blomberg; [2023]
    Nyckelord :Employer branding; Identity formation; Work-life Balance; Fresh-start mindset; mobile technology; Generation Z;

    Sammanfattning : Background:  Employees are the basis upon which a successful firm is built. Today, it is a talents market, and companies must prioritize their employer branding strategies and improve their employee value proposition to attract and retain the best talent. LÄS MER