Sökning: "Mohamad Öberg"

Hittade 1 uppsats innehållade orden Mohamad Öberg.

  1. 1. Do the Customers Matter in Mergers and Acquisitions?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Zuher Kiswani; Mohamad Alam Omarsyah; [2015]
    Nyckelord :Merger and Acquisition; Customer; Financial Performance; Customer Reactions; Ordinary Least Square; Case Survey study; marketing.; Business and Economics;

    Sammanfattning : Purpose: The purpose of this study is to examine the relationship between post merger financial performance and customer reactions on M&As, as well as how the issues of strategic relationships, integration, marketing, and human resources influence these customer reactions. Method: One of the main reasons why M&A research lacks so much of customer reactions is that the methodological mainstream of M&A research in finance, economics, and strategy areas consist of quantitative surveys based on existing stock market and accounting data, which do not include more detailed customer, employee, and process data. LÄS MER