Sökning: "Mustafa Siddiquian"
Hittade 1 uppsats innehållade orden Mustafa Siddiquian.
1. Internal Brand Equity : A study on the relationship between internal brand equity and external brand equity in B2B firms
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : In the business-to-business sector, the brand owner´s employees are increasingly playing a key role in terms of representing the brand to existing and potential customer. The role of a well-established internal brand equity can give a business-to Business Company the edge it needs in the market today. LÄS MER
Resultatsidor:
1