Sökning: "Mustafa Siddiquian"

Hittade 1 uppsats innehållade orden Mustafa Siddiquian.

  1. 1. Internal Brand Equity : A study on the relationship between internal brand equity and external brand equity in B2B firms

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Joanna Biela; Mustafa Siddiquian; [2015]
    Nyckelord :Branding; Business-to-Business Branding; Brand; Brand Equity; Internal Brand Equity; External Brand Equity; Internal Brand Knowledge; Internal Brand Involvement; Internal Brand Commitment;

    Sammanfattning : In the business-to-business sector, the brand owner´s employees are increasingly playing a key role in terms of representing the brand to existing and potential customer. The role of a well-established internal brand equity can give a business-to Business Company the edge it needs in the market today. LÄS MER