Sökning: "Nadezda Pavlovica"
Hittade 1 uppsats innehållade orden Nadezda Pavlovica.
1. The consumer perspective of brand activism : A qualitative study of how consumers view brand activism and the genuineness of it
Master-uppsats, Stockholms universitet/MarknadsföringSammanfattning : Upon Russia’s invasion of Ukraine and the outbreak of war in early 2022, brands around the world took a stand to mark their position against Russia and in support of Ukraine. Even brands that did not have any direct ties to Russia or any involvement in the conflict distanced themselves from being associated with Russia by ceasing operations, stopping sales, or changing brand names. LÄS MER
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