Sökning: "Natalie Tajallaei"

Hittade 1 uppsats innehållade orden Natalie Tajallaei.

  1. 1. Showrooming – Hur konsumenter interagerar mellan multipla kanaler på individuell nivå

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Emelie Johansson; Natalie Tajallaei; [2017]
    Nyckelord :Showrooming; webrooming; multi-channel; omni-channel; buying process; Showrooming; Webrooming; multi-kanaler; omni-kanaler; köpprocess;

    Sammanfattning : That a consumer is going through multiple trade channels during a single purchase are being more normal than ever. A Danish bridal store has been in media saying that the owner will start to charge the consumers when they try on the dresses in the store. LÄS MER