Sökning: "Olli Autere"

Hittade 1 uppsats innehållade orden Olli Autere.

  1. 1. Beyond Borders: The Ability of FMCG Companies Leveraging their Internal Capabilities Internationally

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Olli Autere; Jacob Sandnes; [2023]
    Nyckelord :Internationalization; Internal capabilities; go-to-market strategy; External factors; product success; Business and Economics;

    Sammanfattning : The advent of globalization has emphasized the importance of effective internationalization strategies for Fast-Moving Consumer Goods (FMCG) companies. This research seeks to explore the internal capabilities of FMCG firms, examining how they can be refined, developed, and utilized for more effective internationalization. LÄS MER