Sökning: "Jacob Sandnes"

Hittade 2 uppsatser innehållade orden Jacob Sandnes.

  1. 1. Beyond Borders: The Ability of FMCG Companies Leveraging their Internal Capabilities Internationally

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Olli Autere; Jacob Sandnes; [2023]
    Nyckelord :Internationalization; Internal capabilities; go-to-market strategy; External factors; product success; Business and Economics;

    Sammanfattning : The advent of globalization has emphasized the importance of effective internationalization strategies for Fast-Moving Consumer Goods (FMCG) companies. This research seeks to explore the internal capabilities of FMCG firms, examining how they can be refined, developed, and utilized for more effective internationalization. LÄS MER

  3. 2. The marketing capabilities of non-profit organisations and its performance

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Frans Bergkvist; Weikang Ke; Jacob Sandnes; [2022]
    Nyckelord :Business and Economics;

    Sammanfattning : This thesis is based on a quantitative study that is conducted by comparing the fundraising effectiveness of humanitarian non-profit organisations (NPOs) to their program expenditure. The fundraising effectiveness of NPOs is derived from fundraising expenses over donations received. LÄS MER