Sökning: "Organisationellt köpbeteende"

Hittade 2 uppsatser innehållade orden Organisationellt köpbeteende.

  1. 1. Organisationellt köpbeteende : En studie om köpbeteende inom B2B med fokus påålder, roll & bransch.

    Kandidat-uppsats, Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)

    Författare :Gabriel Wall; Robin Mehta; [2023]
    Nyckelord :Organizational buying behavior; Marketing; Post-war generation; Generation X; Generation Y.; Organisationellt köpbeteende; Marknadsföring; Efterkrigsgeneration; Generation X; Generation Y.;

    Sammanfattning : This study consists of a survey among the customers of an ITservice company. The survey examines organizational buyingbehavior in relation to the factors of age, role, and industry.Age is divided into three generations: the post-wargeneration, Generation X, and Generation Y. LÄS MER

  3. 2. Addressing the Digital Forensic Challenges Within Modern Law Enforcement : A study of digital forensics and organizational buying behavior from a DF-company perspective

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Johan Brandt; Oscar Wärnling; [2020]
    Nyckelord :;

    Sammanfattning : Today’s law enforcement agencies are presented with challenges regarding how to navigate the rapidly changing technical landscape. The proliferation of digital devices in society has presented opportunities for modern criminals, resulting in substantial changes in criminal behavior. LÄS MER