Sökning: "Oskar Elfström"

Hittade 2 uppsatser innehållade orden Oskar Elfström.

1. 1. "All eCommerce actors will be slaves under Amazon..." : - A study on how Amazon has affected Swedish eCommerce and their defensive marketing strategies.

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Oskar Elfström; Hans Tam; [2021]
   Nyckelord :E-commerce; Defensive Marketing Strategies DMS ; Amazon; New Market Entry.;

   Sammanfattning : Increased competition by new market entries has long been studied with defensive marketing strategies (DMS) being identified as one of the ways of combating a new competitor. There is limited research concerning the Swedish eCommerce business landscape and its competitive environment and adding the fact that Amazon, in late 2020, launched in Sweden this study aims to outline what DMS Swedish eCommerce businesses have implemented as a result of Amazon’s entry. LÄS MER

3. 2. Beslutsprocessen för att stödja spelföretag genom Crowdfunding : En kvalitativ studie om varför människor väljer att stödja Crowdfundingprojekt på hemsidan Kickstarter

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Victor Öhrn; Oskar Elfström; [2018]
   Nyckelord :Crowdfunding;

   Sammanfattning : .... LÄS MER