Sökning: "Patrik Bergfeldt"

Hittade 1 uppsats innehållade orden Patrik Bergfeldt.

  1. 1. Is Live Shopping the Future? Transferring and Adapting Chinese Live Shopping to the Swedish Market

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Isabel Heimonen; Patrik Bergfeldt; [2021]
    Nyckelord :live shopping; e-commerce; social media; the future of retail;

    Sammanfattning : During recent years, live shopping has thrived in China. The variation of e- commerce implies promoting products in real-time during a live stream, allowing viewers to purchase the items while interacting with the promoter as well as other viewers. As of today, the phenomenon of live shopping has gotten foothold on the Swedish market. LÄS MER